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Why — Your most important question


Socrates — Know Thyself 

Socrates is my best of the best coaches I have. A dear long friend.
He’s a tough cookie.
Really tough. Difficult to get rid of.
Very demanding. Asking always for more.

Sometimes, he seems too much, even pushy, a lot too much.
Then, he seems O.K., in a friendly, caring way.
Not all the time, but…

He suggests being curious, creative, and imaginative. And critical. Mostly critical.
To get a better health.
To become more alive—alight—aflame.
To be more efficient—resilient.
To tell the truth—always the truth—no excuses.

To have great and better friends—better than you are.
To discover a better reason to live, serve, and help those around us.
To care enough about ourselves and realize how valuable our life is, our health is.
To pamper ourselves, to celebrate our success, achievements, and goals.

He cared a lot about why we should increase our inner development.
To think by ourselves, speak the truth, and criticize authorities.
To help and love men, women, children, animals, and Mother Earth around us.

He called himself a gadfly.
Irritating, provoking a deeper search to analyse, and better understand ideas, problems, or dilemmas.
Still is.

His tools are questions. More questions. Even more questions.
His way toward the truth is to ask the right questions.
Pushing further with dialogues.
Great and deep conversations.

To become a mentor—a supporter—someone who cares, who understands, who can put himself in the other’s shoes.
To help yourself and them grow.
To get back to basics and go for the essentials, the survival ones.
To search for alternatives or better choices. To be savvy.

To be a lifelong learner.
To look for beauty, courage, sincerity, challenges, and enjoy a full life.
To laugh a lot. And often. Like kids—300 to 400 times a day.
Not twice a week as I’ve seen too many times with some adults—it’s deadly.

So, keep asking yourself how, who, why, what, where, when, and which
Until you have a satisfactory answer… for now.
The more answers you get, the more questions you’ll want to ask.

So, please, follow my friend Socrates’ way.

You can expect that, as your coach, I’ll also be your new gadfly.

Marshall Goldsmith


“Good things happen when we ask ourselves what we need to create, preserve, eliminate, and accept—a test I suspect few of us ever self-administer. Discovering what really matters is a gift, not a burden. Accept it and see.”

Marshall Goldsmith
American leadership coach and author

Tom Peters III


“The winners of tomorrow will deal proactively with chaos, will look at the chaos per se as the source of market advantages, not as a problem to be got around.”

Tom Peters III
American writer
on business management practices

Richard Buckminster Fuller

New Dimension Radio

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”

“What usually happens in the educational process is that the faculties are dulled, overloaded, stuffed and paralyzed so that by the time most people are mature they have lost their innate capabilities.”

Richard Buckminster Fuller

American architect, system theorist, author, designer, inventor, and futurist

Simon Sinek


“We don’t learn much when everything goes right. We learn the most when things go wrong.”

“The best ideas are the honest ones. Ones born out of personal experiences. Ones that originated to help a few and ended up helping many.” 

“Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY, I mean your purpose, cause, or belief—WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?”

Simon Sinek
British-American author, motivational speaker and organizational consultant

David J. Schwartz

Biz Times

“Remind yourself regularly that you are better than you think you are. Successful people are not superhuman. Success does not require a super-intellect. Nor is there anything mystical about success. And success isn’t based on luck. Successful people are just ordinary folks who have developed a belief in themselves and what they do. Never—yes, never—sell yourself short.”

David J. Schwartz
American motivational writer and coach