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Sample Coaching Agreement

1. Services

My coaching is a professional, paid service, conducted by weekly phone sessions and emails that can help you learn new skills and make significant behaviour changes.

I, the coach, will assist you by listening carefully and offering nonjudgmental feedback, thinking through decisions, asking questions to help you gain clarity, and being a responsive sounding board.

I will support you by offering accountability, affirmation, and an action plan in order to help you achieve your goals for life and work.

You, the client, will set the agenda for our coaching conversations.

You will evaluate your own progress, and be proactive in the goals you have defined.

Coaching does not offer any guarantee of success.

2. Payment Procedure

I am paid $1,300 CAD per month, in advance of our monthly coaching calls, by cheque or credit card/PayPal.

This arrangement continues monthly as long as you decide to retain me as your coach.

The first coaching session will begin after this agreement is signed and the first payment is received. 

When applicable, telephone, courier expenses, travel, parking, and hotel accommodations will generally be paid by the client.

I expect my invoices to be paid in a timely manner.

3. Cancellations

If you need to cancel or change the time of a coaching session, I will need a 24 hours’ notice. We will then make every effort to reschedule it. 

If I need to cancel a session for illness, travel, or emergency, I will make every effort to give you adequate advance notice and to reschedule with you.

4. Termination

Either of us may end the coaching relationship at any time, with one (1) month written notice by mail or email.

I would like to offer support to all the phases of your work with me as a coach, including when you decide to leave coaching.

I can best support your decision to leave if you give me several sessions’ notice prior to actually leaving.

The notice allows you to leave well, having an experience of completion.

5. Confidentiality

I protect the confidentiality of all communications with my coaching clients.

I will only release information about our work to others with your written permission.

I will not release any identifying information about you or our work together without your express permission.

This confidentiality includes our contractual arrangements and intended outcomes.

6. Ground Rules

We will return each other’s telephone messages and voice mail messages within 24 hours, and email communications within 48 hours.

We promise open and honest communication with one another.

We expect to both be on time and prepared for each coaching session.

We expect to learn from each other and become better human beings as a result of our relationship.

7. Definition of Coaching and Psychotherapy

Although coaching can be confused with other professions, such as counselling, my work with you will be coaching, not psychotherapy.

My coaching services are intended for well-functioning individuals who want to take action and make behaviour changes in the service of their goals for life and work.

Psychotherapy is a health care service that diagnoses and treats the symptoms of mental disorders.

If either of us recognizes that you have a problem that would benefit from psychotherapy, I will refer or direct you to appropriate resources.

8. Constraints

No topics have been declared to be “out of bound” for discussion.
If appropriate, some topics could be declared so, as we progress.

However, it is anticipated that discussions will, for the most part, be centred around  personal grow and professional business areas.

9. Nondisclosure and Intellectual Property

I will not voluntarily communicate your future plans, business strategy, customer information, or financial information to any other third party.

To protect my intellectual property, you agree not to disperse or reuse the coaching materials I may give you, unless you have my written permission.

10. Hold Harmless Provision

You understand that as your coach, I provide a variety of services as listed above to assist you in achieving your goals.

I do not guarantee, and will not be responsible for any damage or loss related to our coaching sessions. 

I do not bear responsibility for any consequence, and in no event, shall be liable for any direct, indirect, incidental, special, or consequential damages relating directly or indirectly to any action or inaction that you take based on the services offered, information provided, or other material obtained through our coaching.

11. Referrals

You acknowledge that, as a coach, I relie on referrals to build my practice.

So, during this engagement, at a time when you are satisfied with the results you get from the coaching process, you agree, at your convenience, to have a 30-minute conversation with me about potential referrals.

12. Endorsements and Testimonials

I totally agree with my own coaches, who strongly recommend to keep all aspects of the coaching relationship confidential.

To not mention, hint at, or allude to whom I’m working with or have worked with. 

They add that even if my client tells the world about who I am and my coaching role, I should just keep mum. 

Asking for an endorsement can put a grateful client in a bind, because if you are the client, it can be hard to say no to the coach who has helped you and whom you like.

But every client should have the right and comfort of saying no to endorsing a coach, as a way of protecting privacy regarding coaching.

So, I decided to not use or ask for personal testimonials.

I might limit endorsements to those of a corporate, business, or organizational nature, and maintain anonymity for personal coaching clients, to protect confidentiality.

13. Coaching Session Frequency and Format

Coaching sessions will be held weekly, at a predetermined day and hour and will generally be conducted by telephone with Zoom or not.

Coaching sessions will ordinarily be from 45 minutes to one hour in duration.
Should the need arise for substantially longer sessions, including face-to-face sessions, these can be arranged.

We hereby agree to the above terms and conditions and promises to fulfill each one.



Coach: Pierre Gagnon

Mailing Address: 669 Drummond Court
Kelowna BC V1W 4N8 Canada
Email: Pierre@PierreGagnon.Coach
Telephone: +1 778 594 5999

Marcus Aurelius


If you are distressed by anything external, the pain is not due to the thing itself but to your own estimate of it; and this you have the power to revoke at any moment.

Marcus Aurelius 
Roman Emperor
and Stoic philosopher

Johann Wolfgang von Goethe


Whoever in middle age, attempts to realize the wishes of his early youth invariably deceives himself. Each ten years of a man’s life has its own fortunes, its own hopes, its own desires.

Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it. Begin it now.

At the moment of commitment, the entire universe conspires to assist you.

As soon as you trust yourself, you will know how to live.

Johann Wolfgang von Goethe
German writer and stateman

George Burns


I would rather be a failure doing something I love than be a success doing something I hate.

George Burns
American actor, comedian, writer, and singer

Charlie Brown


No problem is too big to run away from.

Charlie Brown

Charles M. Schulz


by Charles M. Schultz
American cartoonist and creator of the strip Peanuts

Seth Godin


Small dreams work this way: figure out what’s available, then choose your favorite. Important dreams are based on what needs to be done, and then… find your how.

Seth Godin
American author and former dot com business executive

John Lennon

Telangana Today

Life is what happens when you’re making other plans.

John Lennon
English singer, songwriter 
and peace activist who
co-founded the